Free Online CBD Business Summit
Free Online CBD Business Summit
You, as an entrepreneur, can hit the ground running in an industry that’s predicted to grow to $22 billion by 2020.
The rocket-like ascent of the CBD industry makes it challenging to get up-to-date data. The ground under CBD legislation, insurance, health and safety, and taxes is constantly shifting.
Your host, Orleatha Smith, has gathered experts from law, marketing, accounting, insurance, growing, extracting, and more…
These pioneers are on the front lines of the CBD industry, interpreting legislation and regulations to help patients and growers around the world.
Five years ago, there was ZERO information about CBD. Now, you can join the CBD Business Summit, learn from the pros, and kickstart your business!
- How not to get sued while running a CBD business
- The must-haves in CBD accounting
- How to successfully brand your business
- How to pitch your CBD business for funding
- What to look for when insuring your CBD business
- How to find a distributor for your CBD product
- Understanding different types of CBD
- How to successfully transition to CBD from another business
- How to build a strong business network in the CBD industry
- And more!
Andrew Hunzicker
Bookkeeping in the CBD industry
- What you need from a CBD bookkeeper
- How to transition to the CBD industry as an accountant
- Red flags when hiring an accountant
Andrew Hunzicker is a founder and partner of Dope CFO. He has built up a national cannabis accounting / bookkeeping training program to help students in over 25 states unlock a new world of clients. Andrew was runner up for Portland Business Journal’s CFO of the Year in 2017, making him the first cannabis CFO to ever be nominated. He is an expert in cannabis startups, CFO services, turnaround and high-growth strategies, capital sourcing, mergers, exits and wealth protection.
Beth Adan
Pitching your CBD company
- Tips on pitching your CBD company
- Should you use a PR company
- How to destigmatize Cannabis
Beth Adan has been in PR, marketing, and branding since 2011 and is a native of Washington State, which legalized adult recreational cannabis in 2012. She joined NisonCo in 2017 and has a long-term track record of proven PR wins, having secured high-level media coverage at both mainstream and cannabis-related outlets for her clients. Her knowledge and love of all things cannabis runs deep: off the clock, Beth is also the Founder & Editor of cannabis lifestyle publication, TokeTank.org.
Sarah Trapkus
How to transition your business to CBD
- Know why you are transitioning
- Manage your mind
- Set bigger goals or impossible goals
Sarah Trapkus is a Life Coach guiding soul searching entrepreneurs. She loves teaching and sharing the tools that made her own life extraordinary. She lives with her partner Sean and their three young children on Medicine Wheel Farm, their state licensed cannabis farm in beautiful Humboldt County, Ca.
Orleatha Smith
Co-founders Inclusive Pay
- How to Get a CBD Bank and Merchant Account
- What questions you need to ask before signing up for merchant account
- What are the most vital aspects you need on your website to make it through underwriting
- Are application fees a red flag?
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Kelly Raulerson
Co-founders Inclusive Pay
- How to Get a CBD Bank and Merchant Account
- What questions you need to ask before signing up for merchant account
- What are the most vital aspects you need on your website to make it through underwriting
- Are application fees a red flag?
Kelly has over 5 years experience in the wellness and technology space in finance, media relations, and full stack web development. Last year after discovering a hole in the marketplace she co-founded InclusivePay to help Cannabis businesses find payment and banking solutions.
Kelly Young
How to transition your business to CBD
- 3 main ways of processing
- Is Isolate the “pure” CBD
- The Supply and Demand issue
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Jared Mirsky
How to market your CBD company
- Challenges in marketing CBD
- Standing out as a CBD company
- Tips for bootstrappers
Jared Mirsky and his cannabis-focused branding and marketing agency, Wick & Mortar, have been featured in magazines including Entrepreneur Media, Forbes, National Geographic, Huffington Post, and CNN Money. Wick & Mortar racks up awards such as Top 40 under 40 in Marijuana Venture Magazine, 2x Dope Industry Award Winners and most recently ranked #193 by Entrepreneur 360. Rebranding Cannabis is Jared’s mission, which he aims to accomplish by educating the industry on the power of successful branding in the cannabis space.
Jacqueline (Jac) Carly
Networking in the Cannabis industry
- Why networking in CBD industry is different
- The dos and don’ts of networking
- How to recover from a bad first impression
Jacqueline Carly has been working with women in the health, nutrition and wellness space since 1999. Jacqueline has a strong background in holistic plant nutrition and science, which sparked her interest in the burgeoning legal cannabis industry. She is founder of GetPlanty, a plant-based lifestyle company. Maria & Jane is her latest brainchild, which creates a platform for diverse viewpoints and experiences for women in cannabis business. Follow M&J on Facebook, Instagram and Twitter @MariaAndJane.
Kate Manson
- Branding a new CBD business with no experience Things to avoid in branding your product
- How to use your past experiences to differentiate your product
- Challenges with pivoting into this new industry
An industry veteran, Kate’s has 10+ years of experience in the cannabis industry and marketing. Kate currently holds a position as the Director of Marketing at Wick & Mortar, the founder of Capsule, a content generation agency, and is launching Tarot, a CBD collection that focuses on building ancient herbs with full spectrum CBD in June 19′. Prior to this, Kate was the VP of Experiential Marketing at Wikileaf, a partner in a commercial medical grow, worked as a sports agent, & was responsible for in-store Marketing at Nordstrom Corporate.
Kate knows the intricacies of effective cannabis marketing and is passionate about shifting the stigma around cannabis use – her work has been featured in AD Age, Merry Jane, MARY Magazine, Herb.co, Seattle Met & Bloom Farms.
Nanaiya Craft
Organic Growing
- How CBD works
- What is Full Spectrum
- What to look for in CBD test results
Nanaiya is a Spirit Medicine Woman. She specializes in Touch Therapy and holistic treatment for healing all dis-eases. As an integral part of numerous commercial organic growing operations over 20 years, she’s become an expert in the field. She is a warrior of BIA ALCL, implant breast cancer, and has healed herself completely with her Enlightened Oils Hemp CBD and her knowledge of foods for healing. For private healing sessions or consultation, please contact her at www.nanaiyahealing.com
Rachel Ardunay
Why you need a Cannabis Attorney
- What a Cannabis attorney does
- What the Farm Bill really means
Rachael Z. Ardanuy is a Denver-based Cannabis Business attorney licensed to practice law In Colorado and Florida. Since 2015, Rachael has dedicated her legal career to exclusively helping patients, entrepreneurs, investors, landlords and others navigate the often-complex and ever-changing laws, rules, regulations and trends of the Cannabis industry. She’s authored and presented a webinar and has spoken on numerous podcasts, presentations and panels on cannabis law topics.
Shauna Blackburn
How to insure your CBD business
- How to manage risks
- What types of insurance you need
- An online company needs insurance
Shauna Blackburn is a passionate cannabis awareness advocate and insurance professional serving the needs of the Cannabis Industry. Her primary focus has been protecting businesses by risk assessment and finding insurance products to fill the specific needs of target commodity businesses. She has used her passion, zeal and professionalism to benefit small and large business owners for more than 20 years.
Sheryl Golland
Becoming a CBD Wholesaler
- First steps to becoming a CBD wholesaler
- How to set your wholesale price
- Red flags to watch out for
Sheryl is a marketing executive and realtor whose introduction to the world of CBD began five years ago.
Suzin Levy
Becoming a CBD Wholesaler
- First steps to becoming a CBD wholesaler
- How to set your wholesale price
- Red flags to watch out for
Suzin’s background as a contract textile designer and sales veteran makes her a natural for product procurement in the CBD industry.